{"id":755,"date":"2022-04-20T15:49:58","date_gmt":"2022-04-20T13:49:58","guid":{"rendered":"https:\/\/melaniegicquel.fr\/?page_id=755"},"modified":"2026-01-22T10:00:24","modified_gmt":"2026-01-22T09:00:24","slug":"mes-competences","status":"publish","type":"page","link":"https:\/\/melaniegicquel.fr\/index.php\/mes-competences\/","title":{"rendered":"Comp\u00e9tences"},"content":{"rendered":"

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Mes comp\u00e9tences<\/span><\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbService\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″ background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_center\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb8px|||||\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/melaniegicquel.fr\/wp-content\/uploads\/2026\/01\/competence_digitale.png\u00a0\u00bb title_text=\u00a0\u00bbcompetence_digitale\u00a0\u00bb url=\u00a0\u00bbhttps:\/\/www.instagram.com\/upaccompagnement\/?hl=fr\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″ background_image=\u00a0\u00bbhttps:\/\/melaniegicquel.fr\/wp-content\/uploads\/2022\/04\/calligraphy_39.jpg\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|509px||0px\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|279px||\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb always_center_on_mobile=\u00a0\u00bboff\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.8″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|600|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb80px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb min_height=\u00a0\u00bb133px\u00a0\u00bb custom_margin=\u00a0\u00bb||40px|\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb5px||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbYeseva One\u00a0\u00bb]<\/p>\n

5 ans d’exp\u00e9rience<\/span><\/h1>\n
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Avec une formation solide et cinq ann\u00e9es d\u2019exp\u00e9rience en Communication et Marketing Digital<\/strong>, j\u2019ai d\u00e9velopp\u00e9 les comp\u00e9tences n\u00e9cessaires pour mener \u00e0 bien des missions vari\u00e9es et contribuer efficacement \u00e0 diff\u00e9rents projets.<\/div>\n<\/div>\n<\/div>\n<\/div>\n

[\/et_pb_text][et_pb_toggle title=\u00a0\u00bbSTRATEGIE DIGITALE\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000″ open_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000″ closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″ title_font=\u00a0\u00bbMuli|800||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb14px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.7em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

Analyse des besoins de communication<\/strong>, d\u00e9finition des objectifs<\/strong>, contribution \u00e0 la strat\u00e9gie globale, identification des cibles<\/strong> et des canaux adapt\u00e9s, d\u00e9finition de la ligne \u00e9ditoriale et graphique<\/strong>, et veille<\/strong> concurrentielle et sectorielle.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbCREATION DE CONTENU\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000″ open_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000″ closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″ title_font=\u00a0\u00bbMuli|800||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb14px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.7em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

Cr\u00e9ation de contenus \u00e9ditoriaux <\/strong>: r\u00e9daction de contenus web (articles, pages de site, landing pages), posts pour les r\u00e9seaux sociaux, newsletters, emailings, communiqu\u00e9s de presse.<\/p>\n

Cr\u00e9ation de contenus visuels : <\/strong>visuels (Canva, Adobe), infographies, s\u00e9lection et retouche de photos, supports imprim\u00e9s (flyers, affiches, brochures).<\/p>\n

Cr\u00e9ation de contenus audiovisuels<\/strong> : cr\u00e9ation et montage de vid\u00e9os (formats courts ou longs), r\u00e9alisation de stories, reels et shorts, \u00e9criture de scripts vid\u00e9o.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbGESTION RESEAUX SOCIAUX\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000″ open_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000″ closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″ title_font=\u00a0\u00bbMuli|800||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb14px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.7em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

Gestion et animation des r\u00e9seaux sociaux : planification \u00e9ditoriale, programmation et publication des contenus, mod\u00e9ration et interaction avec la communaut\u00e9, mise en place de campagnes sponsoris\u00e9es et collaborations avec partenaires ou influenceurs.<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbCOMMUNICATION WEB\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000″ open_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000″ closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″ title_font=\u00a0\u00bbMuli|800||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb14px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.7em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

Gestion et mise \u00e0 jour du site web, optimisation SEO des contenus, suivi des performances digitales, participation aux campagnes digitales (ads, emailing, landing pages) et utilisation d\u2019outils CMS (WordPress).<\/p>\n

[\/et_pb_toggle][et_pb_toggle title=\u00a0\u00bbANALAYSE\u00a0\u00bb open_toggle_text_color=\u00a0\u00bb#000000″ open_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb closed_toggle_text_color=\u00a0\u00bb#000000″ closed_toggle_background_color=\u00a0\u00bbrgba(0,0,0,0)\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″ title_font=\u00a0\u00bbMuli|800||on|||||\u00a0\u00bb title_font_size=\u00a0\u00bb14px\u00a0\u00bb title_letter_spacing=\u00a0\u00bb2px\u00a0\u00bb title_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb17px\u00a0\u00bb body_line_height=\u00a0\u00bb2em\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb body_line_height_tablet=\u00a0\u00bb\u00a0\u00bb body_line_height_phone=\u00a0\u00bb1.7em\u00a0\u00bb body_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb]<\/p>\n

Suivi et analyse des indicateurs de performance, ajustement des actions de communication et reporting r\u00e9gulier.<\/p>\n

[\/et_pb_toggle][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ specialty=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.4.8″][et_pb_column type=\u00a0\u00bb1_2″ specialty_columns=\u00a0\u00bb2″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_row_inner use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb gutter_width=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.4.8″ custom_padding=\u00a0\u00bb50px||0px||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb][et_pb_column_inner saved_specialty_column_type=\u00a0\u00bb2_3″ _builder_version=\u00a0\u00bb3.25″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.4.8″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|600|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb80px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_margin=\u00a0\u00bb-55px||40px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb||53px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.7em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbYeseva One\u00a0\u00bb]<\/p>\n

Outils de pr\u00e9dilection<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.4.8″ text_font=\u00a0\u00bbMuli||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb17px\u00a0\u00bb text_line_height=\u00a0\u00bb2em\u00a0\u00bb header_font=\u00a0\u00bb||||||||\u00a0\u00bb header_2_font=\u00a0\u00bbMontserrat|600|||||||\u00a0\u00bb header_2_font_size=\u00a0\u00bb80px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.2em\u00a0\u00bb background_color_gradient_direction=\u00a0\u00bb90deg\u00a0\u00bb custom_margin=\u00a0\u00bb-55px||40px|||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb||53px|||\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb15px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb text_line_height_tablet=\u00a0\u00bb\u00a0\u00bb text_line_height_phone=\u00a0\u00bb1.7em\u00a0\u00bb text_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb inline_fonts=\u00a0\u00bbYeseva One\u00a0\u00bb]<\/p>\n

Outils de gestion des r\u00e9seaux sociaux :<\/strong><\/h5>\n
    \n
  • Agorapulse \/ Metricool \/ M\u00e9ta Business <\/strong>: Pour programmer, suivre et analyser les publications sur diff\u00e9rents r\u00e9seaux sociaux.<\/li>\n<\/ul>\n
    Outils de cr\u00e9ation de contenu :<\/strong><\/h5>\n
      \n
    • Adobe Creative Suite (Photoshop, Illustrator, InDesign)<\/strong> : Pour la cr\u00e9ation de visuels, infographies, et supports de communication.<\/li>\n
    • Canva<\/strong> : Alternative plus simple pour cr\u00e9er des visuels sans comp\u00e9tences en design.<\/li>\n<\/ul>\n
      Outils de gestion de projet :<\/strong><\/h5>\n
        \n
      • Trello<\/strong>\u00a0: Pour organiser et suivre les projets de communication, collaborer avec les \u00e9quipes, g\u00e9rer les t\u00e2ches et respecter les d\u00e9lais.<\/li>\n<\/ul>\n
        Outils de marketing par email :<\/strong><\/h5>\n
          \n
        • Mailjet<\/strong> : Pour cr\u00e9er, envoyer et analyser des campagnes d’emailing, avec des fonctionnalit\u00e9s d’automatisation et de personnalisation.<\/li>\n<\/ul>\n
          Outils de SEO et analyse de performance :<\/strong><\/h5>\n
            \n
          • Google Analytics<\/strong> : Pour suivre le trafic sur un site web, comprendre le comportement des utilisateurs, et analyser les performances des campagnes.<\/li>\n<\/ul>\n
            Outils de cr\u00e9ation de sites web :<\/strong><\/h5>\n
              \n
            • WordPress<\/strong> : Pour la cr\u00e9ation et gestion de sites web.<\/li>\n<\/ul>\n

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